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Here's what I don't understand about Gleick-gate

Here's what I don't understand about Gleick-gate.

(See Romm on Revkin on Gleick on Crossing the Line as Civilization Implodes, and Revkin response, and DeSmogBlog's dissection the of Heartland Climate Strategy that they say shows it's no fake )

Was his "unethical" act that he pretended to be a specific person with an established relationship with Heartland? (Which I'll concede was both duplicitious to Heartland and exploitative of that person.) Or that he pretended to be "not Peter Gleick"? (Which I'm having a hard time distinguishing from a journalist going undercover, or 60 Minutes sending a hidden camera into a doctor's office or auto repair shop to capture and expose fraud.)

Perhaps someone can explain?

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