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September 9, 2007

Worst case scenario?

The Guardian reports:

The Greenland ice cap is melting so quickly that it is triggering earthquakes as pieces of ice several cubic kilometres in size break off.

Scientists monitoring events this summer say the acceleration could be catastrophic in terms of sea-level rise and make predictions this February by the Intergovernmental Panel on Climate Change far too low.

Are you scared yet? More to the point, are you scared enough to take dramatic action?


  • Like insisting that the presidential candidates take this on front and center -- and that the media cover them if they do?

  • Like taking seriously that everytime you buy anything, you are voting with your dollars, voting for your future?

  • Like considering whether your company's (your city's, your state's, your church/mosque/synagogue/temple/shrine/zendo's) greenhouse reduction goals are sufficient to the challenge we face or just too damned low?

Memo to our clients: This is why we've been suggesting that choosing "achievable" waste reduction goals just won't cut it competitively. Not when the leadership challenge is nothing less than inventing new worlds.

As Seth Godin puts it Zero is the new black.

No more coal?

Architecture 2030 has a full page ad in the New Yorker this week asking "Think You’re Making a Difference? Think Again." They note that "There are 151 new conventional coal-fired power plants in various stages of development in the US today," and go on to compare the beneficial impact of major conservation initiatives against the negative impact of one coal plant:

Home Depot is funding the planting of 300,000 trees in cities across the US to help absorb carbon dioxide (CO2) emissions... The CO2 emissions from only one medium-sized (500 MW) coal-fired power plant, in just 10 days of operation, will negate this entire effort.

Wal-Mart is investing a half billion dollars to reduce the energy consumption and CO2 emissions of their existing buildings by 20% over the next seven years. If every Wal-Mart Supercenter met this target… The CO2 emissions from only one medium-sized coal-fired power plant, in just one month of operation each year, would negate this entire effort.

California passed legislation to cut CO2 emissions in new cars by 25% and in SUVs by 18%, starting in 2009. If every car and SUV sold in California in 2009 met this standard… The CO2 emissions from only one medium-sized coal-fired power plant, in just eight months of operation each year, would negate this entire effort.

Their conclusion: No more coal.

Today, buildings use 76% of all the energy produced at coal plants. By implementing The 2030 Challenge to reduce building energy use by a minimum of 50%, we negate the need for new coal plants.

My conclusion: No more new coal, sure. How about no more old coal either? As I wrote earlier this year in Big Deal for Less Coal:

I've been thinking a lot about coal lately, musing about the financial strategies that would enable shutting down and writing off the entire industry. Why not buy out owners, employees and communities -- and take the financial hit now, rather than over a century or two of continued subsidies and escalating environmental and climate damage.

Estimates of the global subsidy to the coal industry range from tens to hundreds of billions of dollars per year. (See Lester Brown, Herman Scheer, Green Scissors, and UIC for a few examples.) The market capitalization of the 25 largest companies is $52.8 billion, their annual revenues about $28.5 billion. Which is a better investment? Continuing to pour major subsidies (which according to some analysts may exceed the industry's revenues) into to an industry with massive environmental impacts? Or using that budget to acquire, shut down and write off the industry; to pay decommissioning and cleanup costs; to provide transition investment and training to affected communities; and to invest in the renewable fuels and energy sources to fill the gap?

This would be a fascinating fall project for a bunch of MBA students. My bet is that this scenario generates an interesting ROI even without accounting for environmental and health costs, and a very attractive one with those included. Anyone interested in running the analysis?

As for the arguments that modern society couldn't survive without coal, German parliamentarian Herman Scheer notes that "we are faced with a green washing of black energies."

These attempts use existing mental barriers in peoples’ minds against Renewable Energy: Renewable Energies do not have enough potential to completely replace nuclear and fossil energies, their increased introduction will be too expensive and will require unaffordable subsidies, Renewable Energies technologies will need a long time to be fully operational.

These arguments are wrong.

(Scheer refutes those arguments here.)

"We should not wait for international treaties," Herr Scheer advises.

Experience gained from international governmental conferences over the last 35 years shows that these events always follow the hidden motto: “Talk globally, postpone nationally”. Their participants always have to reach a consensus. But an unbridgeable gap exists between consensus and acceleration. In history, no example of a breakthrough of a new technology can be found which has been promoted by an international treaty. The common rule is: be faster than others, because the speediest will have most opportunities.

So, anyone interested in that "shut down the coal industry" scenario? I'm easy: I'll take a team of MBA students or a modest contract from a smart investment firm.

But let's run those numbers!

September 21, 2007

Sustainability Dashboards at West Coast Green

I'll be speaking at West Coast Green today about Regional Sustainability Dashboards. (At the 'stealth' new technologies session in the Futures Room on the 4th floor.)

(I took part in two panels there yesterday, moderating California Mayors Talk About Green, with Berkeley's Tom Bates and Riverside's Ron Loveridge, and The Future of Cities, anchored by Eric Corey Fried. Both were good, and The Future of Cities was a particular gem; video should be up on the Re:Vision web site in the next week or so.

September 25, 2007

OpenEco opens

OpenEco.org opened its "doors" yesterday.

OpenEco.org is a new online community -- developed by Sun Microsystems in partnership with Natural Logic -- to help organizations calculate, compare, and reduce green house gas (GHG) emissions.

Inspired and guided by Natural Logic's Business Metabolics sustainability performance dashboard, OpenEco.org focuses on energy use and carbon emissions for buildings, and, as the press release says, "is free and open to all organizations. The only cost of admission is sharing data, transparently or anonymously, with other community participants." The Business Metabolics "software as a service" (SaaS) tracks the comprehensive environmental footprint, including energy, water, materials, products and "wastes" for all of an organization's activities -- and easily compares enviromental and economic metrics. (Very handy for our carbon footprinting work too.)

Both tools streamline the process of collecting, analyzing, managing that performance data -- and using it to support better decision-making and management, not just annual CSR and Carbon Disclosure Project reports. Check 'em out!

(PS: Natural Logic is looking for a Lead Application Developer to take these tools to the next level. Interested?)

"Coming to Grips with Carbon" webinar series

Speaking of carbon (2): Natural Logic has just announced "Coming to Grips with Carbon," a four-part webinar series (produced by Stacey Marvel) on ""How to Measure and Reduce Your Carbon Footprint."

I'll be hosting the entire series, and will be joined by some of the best in the business. Here's the agenda and presenters:

Session 1: Figuring Out Your Footprint
Thursday, October 18, 1pm ET
Kyle Tanger, Principal, Clear Carbon Consulting

Session 2: Carbon Emissions Reduction Strategies
Thursday, October 25, 1pm ET
Malcolm Lewis, CTG Energetics

Session 3: Carbon Trading and Offsets
Thursday, November 1, 1pm ET
Adam Davis, Ecosystem Marketplace

Session 4: Panel Discussion: Future Outlook for Carbon Management
Thursday, November 8, 1pm ET
Gil Friend, Kyle Tanger, Malcolm Lewis, Adam Davis

This is the first in what we expect will be a rich and ongoing series of Carbon Neutral Learning™ opportunities that we'll be offering.

Carbon offsets

Speaking of carbon: Have you been wondering about carbon offsets? You're not alone.

There's a thoughtful series of essays at Zerofootprint, while the sharks at Sherman's Lagoon offer a briefer and much more flippant (flipperant?) treatment. In fact they've done a series too! Here's my favorite:

Sherman's Lagoon

Oops, archive expired. Guess you'll have to take my word for it. Essays are still good!

About September 2007

This page contains all entries posted to Gil Friend in September 2007. They are listed from oldest to newest.

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