Fox News may love to get on Al Gore's case, but parent company News Corp. seems to be looking at things a bit more soberly.
Chairman and CEO Rupert Murdoch says that all News Corp. business units will become carbon neutral by 2010 – through energy efficiency, buying renewable power and offsetting otherwise unavoidable emissions.
As Jimmy Durante used to say: "Everybody wants to get into the act." In this case, that's a good thing!
(Disclosure: Natural Logic and our ally Clear Carbon Consulting have been working with News Corp. companies to inventory and reduce their carbon emissions.)