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'Long Tail' vs. 'Bottom of Pyramid'

[The Long Tail]: The Bottom of the Pyramid
(BOP) argument is essentially based on commodification. Take existing
goods and services and make them an order of magnitude or two cheaper,
either to buy or to make but ideally both. Typically, this means
reducing goods to their bare essentials and delivering them on a
massive scale.... The Long Tail, on the other hand, is about nicheification.



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