July 3, 2009

Worth reading - Out loud

Once a year, whether you need it or not.

(Happy Independence - and interdependence - Day!)

Declaration of Independence

IN CONGRESS, JULY 4, 1776

The unanimous Declaration of the thirteen united States of America

When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. — That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, — That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn that mankind are more disposed to suffer, while evils are sufferable than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security. — Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.

He has refused his Assent to Laws, the most wholesome and necessary for the public good.

He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.

He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.

He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their Public Records, for the sole purpose of fatiguing them into compliance with his measures.

He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.

He has refused for a long time, after such dissolutions, to cause others to be elected, whereby the Legislative Powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.

He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.

He has obstructed the Administration of Justice by refusing his Assent to Laws for establishing Judiciary Powers.

He has made Judges dependent on his Will alone for the tenure of their offices, and the amount and payment of their salaries.

He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people and eat out their substance.

He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.

He has affected to render the Military independent of and superior to the Civil Power.

He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:

For quartering large bodies of armed troops among us:

For protecting them, by a mock Trial from punishment for any Murders which they should commit on the Inhabitants of these States:

For cutting off our Trade with all parts of the world:

For imposing Taxes on us without our Consent:

For depriving us in many cases, of the benefit of Trial by Jury:

For transporting us beyond Seas to be tried for pretended offences:

For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies

For taking away our Charters, abolishing our most valuable Laws and altering fundamentally the Forms of our Governments:

For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.

He has abdicated Government here, by declaring us out of his Protection and waging War against us.

He has plundered our seas, ravaged our coasts, burnt our towns, and destroyed the lives of our people.

He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation, and tyranny, already begun with circumstances of Cruelty & Perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.

He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.

He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.

In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince, whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.

Nor have We been wanting in attentions to our British brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.

We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. — And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.

— John Hancock

New Hampshire:
Josiah Bartlett, William Whipple, Matthew Thornton

Massachusetts:
John Hancock, Samuel Adams, John Adams, Robert Treat Paine, Elbridge Gerry

Rhode Island:
Stephen Hopkins, William Ellery

Connecticut:
Roger Sherman, Samuel Huntington, William Williams, Oliver Wolcott

New York:
William Floyd, Philip Livingston, Francis Lewis, Lewis Morris

New Jersey:
Richard Stockton, John Witherspoon, Francis Hopkinson, John Hart, Abraham Clark

Pennsylvania:
Robert Morris, Benjamin Rush, Benjamin Franklin, John Morton, George Clymer, James Smith, George Taylor, James Wilson, George Ross

Delaware:
Caesar Rodney, George Read, Thomas McKean

Maryland:
Samuel Chase, William Paca, Thomas Stone, Charles Carroll of Carrollton

Virginia:
George Wythe, Richard Henry Lee, Thomas Jefferson, Benjamin Harrison, Thomas Nelson, Jr., Francis Lightfoot Lee, Carter Braxton

North Carolina:
William Hooper, Joseph Hewes, John Penn

South Carolina:
Edward Rutledge, Thomas Heyward, Jr., Thomas Lynch, Jr., Arthur Middleton

Georgia:
Button Gwinnett, Lyman Hall, George Walton

http://www.ushistory.org/declaration/document/index.htm

PS: What the Declaration of Independence is not:

When we celebrate the Fourth of July, we are celebrating one of the most important political documents in the history of the world. The Declaration is a statement to the world -- the people of the world was the audience -- about the very nature of government and its relationship to men. Sometimes we appreciate what this document was, but perhaps we need even more to appreciate what it was not. It was not a poll-driven summation of current opinion. The men who gathered in Philadelphia did respect each other's talents and knowledge, but the document they signed was [not] driven by the latest Gallup or Zogby poll results. What was right and true was not dependent upon popular opinion.

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June 26, 2009

Breaking the Barriers and Seizing the Moment

I like the way a masterful interviewer and editor can make you look good!

Check out Breaking the Barriers and Seizing the Moment, the interview I just did with Joel Makower of Greenbiz.com.

The occasion is the release of my new book, The Truth About Green Business (which is now moving up the carts, as they say -- and waiting for your review!). But the interview is wide ranging, starting with my perspectives from nearly 40 years in the sustainability field, on "where we are and how far we've come."

I feel both excited and deeply concerned. It's like that old Charles Dickens line, the best of times and the worst of times. There's been a substantial, I would say even profound, increase in both the awareness and the engagement of companies across industries, and the sophistication with these companies are addressing green or sustainable business. And just over the last couple of years there's been a big shift in the seriousness of the understanding and seriousness of the commitment and the scale of challenge that many companies are prepared to take on.

That's the good news. The bad news is that we're still in a world of hurt and looking at worse. I don't think there's a single company, and certainly not a single government in the world, that is taking these issues on at the scale and the depth that the challenges require. There's a lot of momentum in the right direction and there's a lot of resistance as well. And I think it's anybody's guess at this point on how it plays out.

We go on to talk about strategy, the process of change, measuring "sustainability", the assumptions that hobble both businesses and activists, and the inescapable fundamentals:

We live most of our business lives in the world of economics. But "The economy is a wholly owned subsidiary of the environment," as Herman Daly said decades ago. And the environment depends on fundamental principles of biology and even more fundamental principles of chemistry and physics that you just can't escape no matter what your role in the company or your political inclinations. The laws of thermodynamics apply everywhere in the universe. You can't break those laws; as [Natural Logic director] Jane Byrd reminds me, you can only break yourself against them.

Read more at Breaking the Barriers and Seizing the Moment.

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June 11, 2009

Green Business Lie #18: We can market this "green" thing any way we want to, pard'ner! It's the Wild West!

Here's the lie: Green Business Lie #18: We can market this "green" thing any way we want to, pard'ner! It's like the Wild West!

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 18: Green Marketing Claims

A good, clear, green claim should be specific, truthful, verifiable, and meaningful.

Some companies have overstated their green claims and have suffered in the market. Consumer watchdog groups and environmental NGOs (nongovernmental organizations) are on the lookout for misleading or even weak green claims. NGOs often have market muscle - sales of bottled water dropped dramatically when NGOs reported that companies touting the clean and healthy attributes of their water were ignoring climate issues, packaging safety, and waste production....

Know the different types of green claims and where to find them. Know how to recognize and avoid “greenwash.” Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service - even with the best of intentions. The marketing firm Terrachoice published a report called “The 6 Sins of Greenwashing” based on its analysis of green claims; in order of observed frequency, they are...

Read more in The Truth About Green Business by Gil Friend, from Financial Times Press. Order your copy today! (And come back tomorrow for another Green Business Lie.)

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June 10, 2009

Green Business Lie #23: We don't make anything--we're just a service provider. There's nothing we can do to "green up"!

Here's the lie: Green Business Lie #23: We don't make anything--we're just a service provider. There's nothing we can do to "green up"!

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 23: What Makes a Service Green?

As you think about how to make your services greener:

-Ask yourself and your customers, “What does the customer need, really?” What’s the function that needs to be fulfilled? “If I want to hang a picture,” Amory Lovins (Chairman and Chief Scientist at Rocky Mountain Institute) pithily observes, “I don’t need a drill; I need a hole.” Are you selling the solution best suited to your customers’ real needs?

-Figure out how you can fulfill that need with service instead of product. You’re instantly greener, since you need less stuff to produce the result. Then, determine how your service can be delivered as greenly as possible.

-Look at materials used in your service. Are you using high recycled content, recyclable, low carbon alternatives in your office supplies? If you’re using or providing equipment, is it as energy efficient as possible? Create an environmentally preferable purchasing plan.

-Optimize your operations. Incorporate lean operating strategies into the delivery of your service. When you control your costs and continually improving your processes, you save money as well as resources, and that's a good thing.

-Localize and virtualize. Travel efficiently and try to reduce employee commute by using virtual meetings to replace air travel. Check out WebEx, HP Virtual Meeting Room, Cisco TelePresence or even Second Life.

Read more in The Truth About Green Business by Gil Friend, from Financial Times Press. Order your copy today! (And come back tomorrow for another Green Business Lie.)

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June 8, 2009

Green Business Lie #38: Our data centers aren't that big a part of our total energy spend. I don't see any savings there.

Here's the lie: Green Business Lie #38: Our data centers aren't that big a part of our total energy spend. I don't see any savings there.

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 38: Creating More Efficient Data Centers

To reduce that footprint--and the energy spend associated with it--companies are putting a great deal of effort into designing and operating more efficient data centers. These data centers use more efficient chips and fans, better computers, and better arrangements of computers within their buildings. However, there are still many opportunities to optimize those data centers and run them more efficiently. In fact, Amory Lovins, chairman of the Rocky Mountain Institute (an independent nonprofit organization ”fostering the efficient and restorative use of resources”) says data centers can cut power use by 89%.

Greening your data center also can save significant money. The average data center has annual energy costs 15 times as much as conventional office buildings on a square foot basis, and some are more than 40 times as expensive. Factor in rising energy costs (IDC estimates that 50 cents is spent on powering and cooling data centers for every dollar spent on new data center hardware) and the monetization of carbon emissions and you might be spending as much to operate IT systems than you paid to buy them.

Read more in The Truth About Green Business by Gil Friend, from Financial Times Press. Order your copy today! (And come back tomorrow for another Green Business Lie.)

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June 3, 2009

Green Business Lie #28: It'll take a whole new management team to make any sustainability happen here.

Here's the lie: Green Business Lie #28: It'll take a whole new management team to make any sustainability happen here.

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 28: Innovation is at the Heart of Greening

Don’t let fear of failure keep you from experimenting--and don’t let success breed complacency. The business world is littered with once-successful companies that stopped innovating because what they were doing worked well. Compare Toyota and GM. It’s clear which one has built innovation into its core practices.

It’s a familiar story: a respected leader--a business executive, a politician, a scientist--says something can't be done, or is a bad idea, or is too expensive. Then an arrogant upstart comes along with a modest innovation, or sometimes a world-changing one. The innovation might be met first with dismissal--“it’s impossible”--then with enthusiasm, and finally with “oh, that’s not so innovative, everyone knows that.”

Read more in The Truth About Green Business by Gil Friend, from Financial Times Press. Order your copy today! (And come back tomorrow for another Green Business Lie.)

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June 1, 2009

Green Business Lie #33: Our new LEED Platinum building just runs itself. We don't have to do anything different and we're all green.

Here's the lie: Green Business Lie #33: Our new LEED Platinum building just runs itself. We don't have to do anything different and we're all green.

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 33: LEED standards for green buildings

LEED certification doesn’t guarantee a high-performance building. The level of LEED certification doesn’t in itself ensure better performance -- in fact, some LEED Silver buildings have tested more efficient than comparable LEED Gold buildings -- but it’s a great starting point. How a building is operated has a major impact on efficiency. To get the best possible results, you’ll need to integrate your design choices with user needs for building functionality and maximum performance.

Read more in The Truth About Green Business by Gil Friend, available now from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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May 29, 2009

We're in good company on Amazon today!

Hey, we're in good company on Amazon today! (You can order one too. ;-)

TTA%40Amazon090529.jpg

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Green Business Lie #0: I can't get a copy of The Truth About Green Business

Here's the lie: I can't get a copy of The Truth About Green Business

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 0: The Truth About Green Business is available now!

It's finally here! Get your copy today!

The Truth About Green Business, by Natural Logic CEO Gil Friend, brings together 52 crucial facts and insights leaders must know to successfully "go green." This book delivers quick, plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they're running, or what their environmental and profit goals are.

"For the last few years I've been imagining what the essential one-volume green business handbook would look like. Now I don't need to imagine it, because Gil Friend has written it. The Truth About Green Business is, simply, the best green business book on the market."
- Alex Steffen, editor, Worldchanging.com and Worldchanging: A User's Guide for the 21st Century.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Buy your copy today! Or ask for it at your local bookstore. (And come back next week for another Green Business Lie.)

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May 28, 2009

Green Business Lie #20: You can recycle the box they come in, so let's call these "EcoTwinkies."

Here's the lie: Green Business Lie #20: You can recycle the box they come in, so let's call these "EcoTwinkies."

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 20: What Makes a Product Green?

Some companies still make “green” product claims, when it’s clear to everyone else that they’re really not green -- often more out of ignorance than trying to mislead. To avoid being “that company,” avoid these pitfalls.

-Don’t fall for the green trade-off. Greening gradually is fine, but don’t call a t-shirt “green” if its organic cotton is processed with harmful dyes, exposing workers and consumers to toxins. Your customer is buying the whole shirt, not a piece of the process.

-Don’t make claims you can’t stand behind. For example, sustainably harvested wood depends on a clear chain of custody, so there is no risk of it being mixed with unsustainably harvested wood.

-Don’t ignore your product after it leaves your company. Is it used in a green way? Is it actually recycled? For example, CFL lightbulbs are very energy efficient, but if people put them in the wrong type of fixture, they can burn out quickly, and increase waste and demand for materials.

Greenness (and specific aspects of green, such as carbon footprint, recycled content or toxicity) will be more important to some customers than others. So build a culture of constant improvement that won’t be satisfied with first steps. For example, Patagonia, a leader in green adventure gear, has maintained its leadership by never assuming they’re as good as they could be.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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May 27, 2009

Paul Polak, Tackling Global Poverty His Own Way

Paul Polak, Tackling Global Poverty His Own Way : NPR

Polak was interviewed on Fresh Air April 2008. First, the NPR intro, then an excerpt from his book, Out of Poverty: What Works When Traditional Approaches Fail:

Paul Polak, founder of the nonprofit International Development Enterprises, has spent 25 years working to eradicate poverty in Bangladesh, India, Ethiopia, Zimbabwe and other countries in the developing world.

His perhaps-surprising conclusion: Government subsidies for the rural poor often make things worse.

Instead, Polak teaches families and farmers — many of whom live on a dollar a day and own perhaps an acre of land — how to increase crop yields with simple technologies, such as cheap, foot-operated water pumps and inexpensive drip hoses for irrigation.

And Polak argues that his approach can make a difference in impoverished communities in the U.S., as well as in developing economies.

And here's the excerpt:

Here are the twelve steps I used to arrive at the solutions to extreme poverty I describe in this book. Although each of them is simple and obvious, many people find them difficult to apply. For example, most poverty experts spend little or no time talking with and listening to extremely poor people in the places where they live and work, although that is exactly where I have been guided to most of the practical solutions to poverty that I describe in this book.

1. Go to where the action is.

2. Talk to the people who have the problem and listen to what they say.

3. Learn everything you can about the problem's specific context.

4. Think big and act big.

5. Think like a child.

6. See and do the obvious.

7. If somebody has already invented it, you don't need to do so again.

8. Make sure your approach has positive measurable impacts that can be brought to scale. Make sure it can reach at least a million people and make their lives measurably better.

9. Design to specific cost and price targets.

10. Follow practical three-year plans.

11. Continue to learn from your customers.

12. Stay positive: don't be distracted by what other people think.

Good advice. VERY good advice!

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Green Business Lie #45: Global warming won't affect us, so who needs "green"?

Here's the lie: Green Business Lie #45: Global warming won't affect us (even if there is such a thing), so who needs "green"?

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 45: Profit, value, and risk

Swiss Re and Munich Re, the world's largest reinsurance companies, are all about risk. So how do they approach the challenge of climate change? In effect, they have said, "We're not scientists, but based on our actuarial analysis, we can't afford the risk of even the possibility that the science is right. The scale of potential damage is so large that even a small risk is already unacceptable." That's why these "conservative" companies are driving greenhouse gas reduction programs at the companies they insure.

Swiss Re, (which set up a unit in 2001 to look at the corporate implications of global warming), famously notified its customers that it might choose to decline Directors and Officers (D&O) insurance to companies that fail to competently address the risks of climate change. Would you think that would get some attention in boardrooms? It did.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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May 26, 2009

Green Business Lie #34: We'd love a green building, but we just can't afford one.

Here's the lie: Green Business Lie #34: We'd love a green building, but we just can't afford one.

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 34: The Cost of Green Building

Despite the common perception that green building costs more, building green can help reduce your operating costs with little or no additional construction cost.

Reduced electricity, gas, and water create significant savings over the lifetime of a building. For example, the Herman Miller office building in Zeeland, MI--a LEED Gold building built at no incremental cost--uses 31 percent less water and 29 percent less energy than a comparable standard building. Herman Miller expects to see operational cost savings of $1,001,000 at this 95,00-square foot property over its seven-year lease.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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May 25, 2009

Barry Schwartz on our loss of wisdom (TED)

Thank you Ed Gurowitz for this:

Barry Schwartz on our loss of wisdom | Video on TED.com

Ed says:

If you have any interest in (a) why things aren't working and (b) how to have them work, this talk will be a great investment of 20 minutes. It's one of the best things I've seen.

I resopnded:

I agree completely.

I've long railed at the myopia of "incentives", and the knee-jerk reach for them, even as I argue _for_ ubiquitous, real-time performance feedback - not to foster robotization, as some fear, but precisely to serve the moral sense that Schwartz rightly sees at the heart of wisdom. (The ancient Hebrews, in fact, recognized the heart as intrinsic to the processes of attention, thought, design and action.)

More about this in my new book, more still in my next book. ;-)

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May 22, 2009

Green Business Lie #17: Of course this upholstery is "all-natural." Look - it's got a floral pattern!

Here's the lie: Green Business Lie #17: Of course this upholstery is "all-natural." Look - it's got a floral pattern!

Here's the truth -- excerpted from The Truth About Green Business:

TRUTH 17: Creating strong ecolabels

Eco-friendly. Green. Organic. Made with organic materials. Recycled. Recyclable. All-natural. Free-range. Cruelty-free. The market for environmentally sound products is booming, but going to the store can leave you and your customers in a green cloud of confusion. EcoLabels are an attempt to standardize and clearly communicate the environmental impacts of a product to consumers.

Here are some things to consider when choosing the right EcoLabel for your product or business:

-Find out if there are EcoLabels (link to ecolabelling.org) that apply to your products, services, or sector.

-Determine whether your existing products or services are worthy of EcoLabels or could become worthy as you reduce the environmental footprint of your designs and operations.

-Do your homework. Make sure the EcoLabel you're considering is reputable. Consumers are increasingly adept at seeing through "greenwashing."

-No EcoLabels apply to your business? It might make sense to create your own.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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